Marketing, sales and advertising directors

To sponsor a marketing, sales and advertising directors on a Skilled Worker visa in 2026, the salary offered must clear three separate tests. The Home Office takes the highestof the three as the applicant's effective threshold.

1. 1
   General minimum

   £41,700

   Across all eligible occupations
2. 2
   Going rate for SOC 1132

   £87,300

   25th percentile UK earnings for the role
3. 3
   Hourly floor

   £15.88/hr

   Across 37.5-hour standard week

Some applicants can use a discounted threshold instead of the standard going rate. The lowest applicable rate wins.

1. 1Confirm your offer letter shows a basic gross salary of at least £87,300.
2. 2Subtract bonuses, overtime, commission, in-kind benefits and pension contributions — none of these count.
3. 3Check the hourly equivalent: divide annual basic by your contracted weekly hours × 52. Must be £15.88 or higher.
4. 4If you qualify for the new-entrant or ISL discount, apply it — they stack with each other to give the lowest floor.
5. 5Build in a £500+ margin: Home Office caseworkers round down, not up.

• 1150
  Managers and directors in retail and wholesale

  £36,400
• 2432
  Marketing and commercial managers

  £50,100
• 3552
  Business sales executives

  £36,700
• 3554
  Advertising and marketing associate professionals

  £33,400
• 3556
  Sales accounts and business development managers

  £55,200
• 4151
  Sales administrators

  £33,400